Stephen Howard-Sarin

Stephen Howard-Sarin

Stephen Howard-Sarin has spent 10-plus years operating at the intersection of commerce and advertising and is currently the Managing Director of Retail Media Americas at Criteo. He leads a fantastic team that owns retail media partnerships with dozens of retailers and thousands of brands. Previously, he was VP of Retail Media at Instacart and VP of Strategy & Transformation at Walmart, where he architected the company’s expansion in advertising starting in 2017. Stephen earned his programmatic stripes at eBay Advertising before that, as Senior Director of Sales, Marketing & Analytics. Throughout his career, Howard-Sarin has helped build hypergrowth ad businesses adjacent to core commerce. Transaction-based first-party data fuels ideal marketing outcomes, but advertising is not a core competency of most commerce companies. There are significant gaps in culture, talent and technology that hamper retailers from becoming great at advertising – and Stephen loves to build bridges across those gaps.

Small Stores, Big Impact: Why Retail Media is a Weapon for the Shrinking Retail Landscape

Online sales accounted for nearly 20 percent of all retail sales worldwide in 2023, and retailers are beginning to rethink the way they approach brick-and-mortar stores. Recent announcements by industry giants Macy's and Best Buy, which are focusing on smaller-format locations, underscore the urgency for all retailers to adapt to evolving customer expectations and digitally…