Stephan Merz

Domestic markets have become saturated, and finding new customers abroad often is considered a path to growth and new profits. Many U.S. catalogers have scored good response rates by adapting their domestic catalog and mailing it abroad. However, this requires more than changing the language and currency to match the preferences of your target market. Conduct a detailed analysis to avoid a false start and the possible loss of investment. Your research should include available and accepted media, the direct marketing infrastructure, sales promotions, product ordering methods, standard payment options, creative standards, postal and legal necessities, and the target country’s culture. I’ll