The notion of “Agile Marketing” has been around for a while. As a superior operating paradigm, it has been sketched out across more whiteboards than any of us could begin to count. What started as an IT construct to adapt to an accelerated pace of software and systems development has bled into all sorts of…
Stan Coignard
The pandemic has created more chaos for the retail industry than arguably for any other. Despite all of the turbulence, the overall strength of the sector hasn't weakened. The COVID-19 lockdowns sparked a pendulum swing away from physical retail to e-commerce, but in the long term, traditional shopping will remain important. According to the latest…
It’s hard to look any further than the next day during the current COVID-19 pandemic, but we will persevere and ultimately get through this crisis. Shifting our attention to the future while meeting the day-to-day challenges can be a good strategy in coping with a pandemic. To that end, I’d like to turn our attention…
E-commerce has expanded the retail sector’s battlefield to beyond the physical store. While e-commerce has been at the center of retailers’ growth plans, expanding physical shelf space is still crucial to marketers. As someone who used to work in the retail sector, I know that just three feet of additional shelf space can result in…
