Spencer Izard

Spencer Izard

Spencer Izard is the lead advisor and researcher at Leading Edge Forum, a global research and thought leadership organization committed to helping clients embrace opportunities created by disruption.

The Customer Experience Course Correction

For decades a retailer’s business was understandably centered around the products it sold. However, the onset of digital drove the need for retailers to reassess what their central focus must be, moving from products to the customer. This change created a delta between a retailer’s leadership team placing the customer in the center and the…