Sohaib Ahmed

Sohaib Ahmed

Sohaib Ahmed is Senior Director of CX Program Strategy at HGS, the leader in digital-led customer experience and business process management, where he builds relationships with marketplaces and connects companies with comprehensive CX solutions. His expertise spans cloud communications, automation, AI, and lean operations to provide technological and operational insights. Prior to HGS, Sohaib served in a technology strategy consulting role covering North America and EMEA with Accenture specializing in the BFSI, retail, and energy sectors. Sohaib holds a master’s degree in computer science.
Beyond Products: How Brands Are Cultivating Trust in the Age of Customer-Centricity

In the last few decades, the market has witnessed a gradual power shift between brands and consumers. Previously, brands would work on their ideas and develop a product or service that they believed would help customers. Now, brands are taking notes and working on innovating and devising products and services that customers believe in. By…