Sherif Fahmy

Sherif Fahmy

As an omnichannel strategist, practical innovator and leader, Sherif brings a balanced perspective on solving business problems with years of agency-based innovation, shopper marketing and retail media experience, coupled with time spent at leading retailer, CVS/pharmacy. He’s built and lead scaled businesses that focus on commercial optimization, productivity and profitable outcomes.

His versatile background across numerous verticals, clients and the pioneer of several retail-based companies / tools prove there’s a solution for every kind of problem. His attention to detail and never-ceasing positive attitude allow him to keep things moving forward no matter what might pop up.
Modern Measurement: The Subtle Art of Generating Results and ROI

It would be an understatement to say how we advertise and how brands are built have changed a lot in the last few years. However, the main tenets of presenting a brand proposition that leads consumers to select yours repeatedly remain the same. Over the last hundred years, sales were rewarded to manufacturers and retailers…