As the path to purchase evolves, “adaptive retail” is the latest term that's set to take hold of marketers’ lexicons. But what exactly does this term mean? In short, “adaptive retail,” or adaptive retail strategies, refers to tailored shopping experiences that focus on giving shoppers exactly what they want through convenience, personalization and seamless shopping…
Shekar Raman
What kind of personalization is effective in creating loyal, long-term relationships between retailers and their customers? The answer is truly individualized personalization that creates a real value-add for shoppers across various aspects of their life, including their finance and fitness goals. At the end of the day, personalization accounts for more than just who a shopper is today, but…
Personalization is all around us — in our emails, our social media feeds and even in our shopping carts. In fact, Merkle found that nearly 90 percent of consumers enjoy receiving personalized offers, and those same shoppers were willing to provide more information to retailers in order to achieve a positive, personalized experience. Similarly, an…
It’s no secret that retailers were forced to enhance their e-commerce channels in the last two years. But what you may not know is that the retailers that focused solely on improving the online customer experience will actually be losing out in the long run. According to a study by Nielsen, "omnishoppers" are on the rise.…
