In today’s high-tech, high-touch world, shopping in a brick-and-mortar store is as old school as it gets, right? Think again. From the nearly ubiquitous self-serve checkout stations at grocery stores to new cashier-less store technology, in-store automation technology is transforming nearly every aspect of the traditional retail experience. Retail automation isn’t a new concept, but…
Shannon Warner
Despite the traditional retail industry being beset by online competitors and margin pressure, here’s a bit of good news from a recent Capgemini report: More than 80 percent of consumers are willing to pay more for a better experience. However, that same study found that while 75 percent of organizations believe themselves to be customer…
There's now plenty of evidence to suggest buy online, pick up in-store (BOPIS) is a good investment. It helps shoppers overcome traditional objections to shopping online and converts them to omnichannel shoppers, who are nearly 21 percent more profitable than single-channel shoppers. Retailers have observed as much as a 33 percent lift in sales from in-store pick-up of online orders. BOPIS allows retailers to better connect online and offline sales, leading to improved ability to personalize marketing messages. As more shoppers adopt BOPIS, retailers will see additional benefits including inventory optimization and fewer returns.
