Shai Frank

Shai Frank

Shai Frank serves as the senior vice president of product and general manager of the Americas at Optimove. Since his start in 2018, Shai has played a pivotal role in shaping the vision, strategy, and roadmap for Optimove’s product portfolio. Under his leadership, the product department is designing and delivering innovative customer-led marketing solutions that have been instrumental in elevating the success of Optimove’s clients. Shai brings a wealth of experience from nearly 20 years in product leadership and management across various industries. He holds a B.Sc. in Industrial Engineering and an MBA from Tel Aviv University in Israel.

October 7, 2024 While the Port Strike is Over, Uncertainty Brings Delays for Customers and Opportunities for Marketers

The recent U.S. dockworker strike has been resolved for now, but brands must remain vigilant against unexpected delays that can impact holiday deliveries. One thing that's certain is uncertainty. Factors such as natural disasters, labor disputes, transportation disruptions, customs delays, and global supply chain issues can all impact delivery timelines. The possibilities are endless. This…