Seinn Schlidt

Seinn Schlidt

Serving as vice president, head of strategy at Anagram, Seinn brings expertise and experience in building brands and driving measurable performance through digital media. Before joining Anagram, Seinn held account and strategy roles at J. Walter Thompson and Havas/Fullsix.
The Changing World of Generational Buying Habits

As the world evolves, so do the buying habits of consumers. Understanding the unique shopping tendencies of different generations is crucial for businesses in today's fast-paced, digital environment. However, one cannot look at generational buying as a single purchase funnel. Retailers need to consider a spectrum of content and commerce to adapt their strategies accordingly.…