Sebastiaan Verhaar

Sebastiaan Verhaar

Sebastiaan Verhaar is the CEO of Sana Commerce, a ready-to-use commerce platform engineered for B2B. 

Is B2B E-Commerce a Side Project? Think Again

A great web store experience is critical to growth for business-to-business (B2B) companies. However, many B2B sellers are failing to meet buyer expectations, which is a significant business risk. According to insights from our B2B Buyer Report, 91 percent of buyers in the U.S. would switch suppliers after a bad experience trying to purchase on their…