Sean Cheyney

Sean Cheyney

Sean leads the creation and growth of Vistar Media’s Retail Media practice as the Head of Retail Media. In this role, Sean is responsible for the global retail media strategy and growth, bringing together Vistar’s industry leading OOH solutions into the retail media ecosystem for the benefit of retailers, and their agency and brand partners.
Retail Media vs. Merchant Teams: The Evolving Role of In-Store Screens

Within retail organizations, the legacy silos that once existed between store teams and digital teams have all but vanished in a post-pandemic reality, with one notable exception: Today’s merchant and retail media teams are locked in a tug-of-war over promotional real estate within stores. These merchant and retail media silos can be just as counterproductive…