Sean Callahan

Sean Callahan

Sean Callahan is the director of content marketing at Innovid, which he joined in 2023. Prior to Innovid, Sean was a content marketer at LinkedIn and Bizo and a journalist for 20 years at organizations that include Crain Communications and GeezerJock Media. He has written for The New York Times, The Washington Post, and Notre Dame Magazine and is the co-author of The Big Data-Driven Business.
What’s In and What’s Out for Retail Marketers in CTV — And What to Do About it

As consumer viewership continues to shift towards streaming, it’s clear the future of TV is digital. This digital future brings with it the critical need for retail marketers to make the most of their connected TV (CTV) advertising investments to drive conversions. With the growth of streaming viewership, we’ve seen impressive investment from the sector.…