Scott Silverman

Scott Silverman

Scott Silverman is the co-founder of CommerceNext, a community of retail marketing executives committed to helping their peers grow and succeed. A veteran of the online and multichannel retailing, he has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. He is also the co-founder of the Global E-Commerce Leaders Forum, a community and conference for cross-border and international ecommerce. Silverman spent ten years as Executive Director of Shop.org until 2010. During his time at Shop.org, he co-invented “Cyber Monday” in 2005.

October 6, 2020 How E-Commerce Marketers Pivoted in Response to Changing Consumer Needs Post-COVID

“The only constant in life is change,” goes the ancient Greek saying. This sentiment has never been more true for retailers than right now. Even under normal market conditions, marketers in the e-commerce industry are constantly course-correcting their plans based on shifting customer needs and trends. It’s part of the job. This adaptability has served…