It’s no secret that with the advent of the internet and online shopping, today’s consumers have access to more information and more options than ever before, and are actively making decisions across online and offline channels. This reality makes it that much more important for brands to create compelling, personalized experiences in their brick-and-mortar stores…
Scott Moore
To better understand what influences consumers’ decisions to choose brick-and-mortar over online shopping, Mood Media conducted a quantitative study, probing over 11,000 consumers across nine different countries. We wanted to understand what consumers like (and dislike) about the in-store experience, and what motivates or influences them within the space. Seventy-two percent of Americans cite the…
We’ve all heard talk about the pending death of brick-and-mortar in the digital age. We’re certainly seeing declines in an overpopulated retail marketplace as consumers grow more comfortable shopping online. In fact, in the fourth quarter of 2016, about 9.5 percent of all retail sales were transacted online. However, rather than experiencing a full-fledged extinction…
