Scott Fiaschetti

Scott Fiaschetti

As the executive vice president of marketing and member support for Geopath, Scott is responsible for leading the transition to a more service-oriented organization as well as working with members to help them more strategically use the suite of ratings data, and insights that Geopath offers. He is also responsible for leading the education and training of Geopath’s measurement system.

Scott brings a diverse background with more than two decades of experience that spans operations, research, strategy, and digital marketing. His experience working for both brands and agencies gives him an understanding of the unique needs of all Geopath’s members.

He holds an MBA from Syracuse University and a BS in engineering from Clarkson University. Since 2001, he has been a Visiting Associate Professor in Design Management at the Pratt Institute in New York City.

Helping Retailers Maximize Their In-Store Media Network Investments

E-commerce activity has shown few signs of slowing since the pandemic-driven surge, compelling retailers to increase investment in digital commerce capabilities and online media networks. Through these networks, retailers are generating incremental advertising revenues by giving brands access to relevant shoppers across their network of websites, mobile applications, and other digital assets.  While online shopping remains extremely…