The holidays are upon us, and retailers are preparing for the influx of shopping activity both online and in-store in hopes of boosting traffic and sales. As the busiest shopping season of the year, retailers can stand to reap big rewards, but it’s important to remember that consumers shop differently during the holidays than they…
Sara Spivey
The modern shopping experience is continuously evolving. Today’s consumers can get groceries delivered to their doorsteps, discover new products through their social media feeds, and use voice assistants to make purchases. In this dynamic environment, retailers are constantly seeking scalable ways to make shopping experiences more convenient and delightful for customers. To better understand what…
