Sara Nix

Sara Nix

Sara Nix is Director of Business Operations at PFS where she manages eCommerce fulfillment operations for premier brands and retailers. Leveraging 10+ years of experience leading efforts across every aspect of the post-click operation, Sara offers a wealth of industry knowledge that spans multiple verticals, including health & beauty, jewelry and luxury.
Back-to-School Promotions: Keeping Up With a New Generation of Shoppers Post-Click

Each year customers are getting younger. Savvy brands are now focusing their efforts on appealing to the next generation of shoppers, including tweens, teens and young adults. As of 2022, Gen Z (currently aged between nine and 24 years old) made up 20.88 percent of the U.S. population, so it makes sense that brands are turning…

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