Sara Lapworth

Sara Lapworth

Sara Lapworth is a Senior Digital Marketing and Retail Strategy Consultant at Bluecore, helping enterprise retailers harness data to create personalized, timely messages that deepen their customer relationships. Her retail expertise is rooted in more than 15 years developing and evaluating customer loyalty and lifecycle marketing programs in partnership with brands such as Abercrombie & Fitch, Expedia, HP, J.Crew, Loft, Nordstrom, and REI. Sara’s passion lies in the combination of the art of engagement and the science of data analytics.
How Retailers Can Refresh Stale Triggered Campaigns

Most of the conversations I have with retailers these days are about strategies to improve the performance of their tried-and-true triggered marketing campaigns — e.g., abandon browse, search and product campaigns. Retailers are aware that having triggers for shoppers who abandoned their cart, abandoned a search or browse is now pretty commonplace, and so the…