Sarah O’Grady

Sarah O’Grady

Sarah O’Grady is the senior director of brand for Valassis, a marketing technology and consumer engagement company. As a 15-plus year veteran of content, brand, and social media marketing across CPG, beauty, and technology, she brings an experienced yet experimental point of view to brand-building and customer engagement. Prior to joining Valassis, Sarah served as the head of global social strategy for Lenovo. She’s worked in-house at L’Oréal and Ethan Allen and with brands like Sony PlayStation and CVS Pharmacy. Her work has been recognized through Webby, Shorty, and ADDY Award wins and nominations and has landed her speaking engagements at SXSW and Social Media Marketing World, among others. Sarah has also been a featured guest on marketing and customer experience pioneer Jay Baer’s podcast and was recently named one of seven women marketers to follow in 2019 by Socialbakers.

The Changing Consumer Journey and How People Will Shop in the Future

As consumers’ behaviors and priorities are constantly shifting, so are their purchasing journeys. How exactly is that journey changing, and what factors make the difference between a completed purchase and an abandoned shopping cart? With access to more tools than ever to research brands and product reviews, consumers’ expectations have dramatically increased. Today’s marketer has to…