There are approximately 85 million mothers in the United States. From baby boomers to millennials, these consumers have a tremendous amount of purchasing power, at approximately $2.45 trillion. It makes sense that many brands have already identified moms as one of their most important customer segments, but you’d be remiss to paint the mommy-shopper with broad strokes. To make…
Sarah Clark
Today, retail is almost unrecognizable from what it looked like 10 years ago. I know because I worked in that space. And as the pace at which technology accelerates, further changes to the retail landscape will inevitably pose new challenges for brick-and-mortar stores looking to compete with a strong e-commerce industry. Despite the obstacles, however,…
The rise of online shopping has brought many benefits with it — convenience, an expanded selection of products and competitive prices. One of the most dramatic side effects of the online shopping phenomenon, however, is that it's forced us to re-examine the traditional brick-and-mortar shopping experience. We’ve learned that the in-store shopping experience isn’t easily…
Digital technology is being put to use in brick-and-mortar stores to create a more seamless experience for customers and improve a company’s ability to effectively market to them.
From where I stand, 2015 was a watershed year for holiday sales. Expected to increase by 3.7 percent, they officially surpassed the 10-year average. Online spending is expected to jump 11 percent from 2014. Ad impressions will increase by 50 percent, and clickthrough rates will rise by a full 100 percent. U.S. online holiday sales will surpass $95 billion this year.…
