There’s no denying that more and more consumers are having products shipped to their homes. Yet the need for brick-and-mortar stores remains strong. And that makes it imperative for consumer packaged goods (CPG) brands to prioritize building and maintaining retail partnerships. Just how important is physical shopping? A March 2022 PowerReviews survey showed that 95…
Sarah Chadwick
A couple of years ago, retail store shelves were mostly empty. Today, as manufacturers, we face a much different problem: shelf space for household consumables is shrinking. To make their brick-and-mortar locations more appealing, retail outlets continue to expand the footprint of prepared foods, fresh offerings, and other ancillary offerings designed to deliver convenience, value…