Sara Arthrell

Sara Arthrell

Sara Arthrell, is the Global Director of Product Marketing, Brightpearl, a retail operations platform for retailers and wholesalers with a clear mission to automate the back office so merchants can spend their time and money growing the business. Brightpearl’s complete back office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse management and logistics.

What Will the State of Commerce Look Like Post-COVID?

Pre-COVID, we saw the impact of online consumer demand growing and behavior adjusting, but brands often had time to analyze how they wanted to respond to it and when. Once the world shut down from COVID, that power quickly transitioned to the consumer, with brands forced to adjust almost immediately if they wanted any opportunity…