Samyr Laine

Samyr Laine

Samyr Laine is an investor, Olympian, brand builder and operator with a background in sports & entertainment. He is currently Managing Director and GP of Freedom Trail Capital, former SVP of Operations & Strategy at Westbrook, and former Senior Director of Operations at Roc Nation. Prior to working on celebrity ventures for Will & Jada Pinkett Smith (at Westbrook) and JAY-Z (at Roc Nation), Samyr worked in the sports industry at Major League Soccer and Monumental Sports & Entertainment. He also finished 10th at the London 2012 Summer Olympics in the triple jump representing Haiti after getting degrees from Georgetown Law, The University of Texas & Harvard University.

March 18, 2025 Why Viral Success Isn’t Enough on TikTok: What Should Retail Executives Keep in Mind?

TikTok has completely changed the way brands sell. A single video, maybe an influencer raving about a beauty product or a live shopping stream that sells out in minutes, can turn an unknown brand into the next big thing overnight. But here's the real challenge: What happens after that? Going viral is exciting, but it's…

June 27, 2024 Gen Z and Building Authentic Community: Understanding the Value for Retailers and C-Suite Executives

Forward-thinking CPG and retail brands like Jiant, Kudos and Sienna Naturals continue to grow through consistent consumer connection and a steadfast commitment to building authentic communities. These brands show strong year-over-year growth, possess loyal customer bases, and prioritize strategic public collaboration efforts, very often through genuine celebrity and influencer partnerships. To cut through the noise…

Older »