Sam Vise

Sam Vise

Sam Vise is the co-founder and CEO of Optimum Retailing, the in-store experience management solution used by multi-unit retailers to design, deliver and optimize every element in every store.

Don’t Believe the Headlines — Brick-and-Mortar Retail is Here to Stay

After reading his own obituary, American writer Mark Twain is said to have wryly remarked, “The reports of my death are greatly exaggerated.” I have a similar thought whenever I read an article about the death of retail stores because, if you look past the sensationalist headlines, the opposite appears to be true. Earlier this…