Sam Dorison

Sam Dorison

Sam Dorison is the Co-founder and CEO of ReflexAI, with expertise in AI strategy and product deployment across industries like mental health, cybersecurity, and smart cities. Previously, he was Chief Strategy & Innovation Officer at The Trevor Project, leading teams in crisis services, training, and research. Dorison has also worked at McKinsey & Company and Harvard Kennedy School. He graduated summa cum laude and Phi Beta Kappa from Princeton University, holds an LL.M. from Cambridge University, and a master’s degree from University College London as a Marshall Scholar.

March 15, 2025 Enhancing Customer Service With AI Roleplay Simulations: A Game-Changer for Retailers

Today, delivering a positive and seamless customer experience is more critical than ever for retail success. Customer service teams are the front line of this effort, and their ability to handle complex and diverse scenarios with empathy and confidence can make or break a customer's perception of a brand. This is why training is so…