Conversion rate is one of the primary metrics for evaluating e-commerce success. I've divided this e-commerce conversion optimization guide into two parts. Click here to read part one. In part two, I will focus on the checkout experience, shipping and returns, and website speed and performance optimization ideas. Ideas to Optimize the Checkout Experience The…
Salil Panikkaveettil
One of the key factors for any e-commerce business is conversion rate. It's the benchmark that gives a business an indication of how its digital sales are operating and the means to be incorporated to improve it. Benchmarking conversion rates needs to be done with the denominator in mind: Is it the number of unique…
