If you were to sit and watch a video of your customers browsing your store, you would undoubtedly see a mix of those who know exactly what they want and can intuitively find it, combined with a sea of shoppers baffled by the array of products offered. Shopping is meant to be a comfortable and…
Sajid Mohamedy
Two years ago, innovation expert Tom Goodwin penned an article for TechCrunch in which he observed the following phenomenon: “Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no…