Sabrina McPherson

Sabrina McPherson

Sabrina McPherson is Managing Director, Management Consulting Consumer Products Lead at digital consultancy Publicis Sapient.

Sabrina leads Publicis Sapient’s Consumer Products Management Consulting practice. She has 20 years of experience partnering with CPG executives to drive shareholder value-based transformation. Specifically, Sabrina’s expertise lies in helping enterprises identify and quantify digital value pools in their core business and in new offerings/markets and partner with them to build the capabilities required to capture the value.
3 Ways Data Powers Intelligence-Driven CPGs

Consumer packaged goods (CPG) companies should be eager to reclaim the customer relationship from retailers and innovate through strategies such as direct-to-consumer e-commerce, especially given heightened urgency resulting from COVID-19. Strategically collecting and understanding customer data creates value for all parties through direct feedback on consumer behavior. Consumers are better understood and served, while CPG…

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