Ryan Horn

Ryan Horn

Ryan Horn is the Senior Vice President of Marketing at Simpli.fi. A marketing professional with a strong strategic vision coupled with tactical execution, he is responsible for corporate branding, lead generation, public relations and training. Prior to joining Simpli.fi, Horn worked at Think Finance, a financial lending technology company, and First Choice Power, a retail electric provider. Horn holds a Masters degree in Business Administration from the University of Colorado at Colorado Springs, and a Bachelors degree in Business Management from Texas Tech University.

How Advertisers Can Ensure Success This Back-to-School Shopping Season

Despite mounting inflation and an unpredictable future, the estimated back-to-school market size will reach $34.4 billion this year, up 24 percent since 2019. Even amid a looming recession, shoppers are expected to turn out in droves, and retailers stand to gain serious profits — so long as they can properly capitalize on advertising campaigns and get…