Ryan Donovan

Now that customer expectations have evolved, brands have to seamlessly connect everything from the first marketing touchpoint through the final sale. Here are three pillars of the modern commerce experience that build loyalty and drive greater lifetime value:

Given that the majority of shoppers will begin researching gifts before Thanksgiving arrives, it's crucial to think ahead. In a perfect world, you've perfected your digital strategy months in advance. But even if you're late to the game, there are ways to fine-tune your digital strategies ahead of the holiday rush. Here are six tips on how to make the most of the massive e-commerce opportunity on Cyber Monday: