Consumers are still looking for ways to shop smart and save due to overall economic uncertainty. According to a recent survey with over 2,000 U.S. consumers, many respondents are showing what’s known as the “split-brain budget mindset” and are feeling empowered to shop creatively to maximize the spending power they have in the moment. But…
Rory Mitchell
Data will play an instrumental role for marketers this holiday season. With ongoing issues like excess inventory, supply chain bottlenecks, and the impact of rising prices on consumers, the 2022 holiday shopping season is requiring marketers to adjust to a challenging ecosystem to reach the right customers and make the most of every moment. Real-time…