Rony Vexelman

Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove’s Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
Retailers Can Utilize the Marketing Rule of 7 to Deepen Customer Relationships

Simple, one-time transactions contribute to revenue and the bottom line. More importantly, sustained customer relationships optimize lifetime value, which a brand can build by following the Marketing Rule of 7. The Marketing Rule of 7 is a simple yet powerful strategy based on the concept that consumers need to encounter a brand’s message at least…