Ron Levac

Ron Levac

Ron Levac, Chief Innovation Officer, Spectrio
Ron leads Spectrio’s innovation efforts by collaborating closely with the executive team to expand Spectrio’s market presence, enhance product development, and boost brand recognition. Ron oversees and implements changes in methods and processes to strengthen Spectrio’s competitiveness and organizational efficiencies.
The Future of Retail Media After Google's Cookie U-Turn

The digital advertising world was poised for a major transformation with the anticipated end of third-party cookies. For years, marketers had relied on cookies to track user behavior and deliver targeted ads. Google’s plan to phase them out by 2025 marked the beginning of what many saw as a cookie-less future, driving the industry toward…