As the economic climate becomes increasingly volatile, more focus has been placed on the consumer. Customers are what keep brands afloat and their behavior can make or break a business. This has always been true, but as we continue to face more uncertainty, many companies are starting to shift their strategies to place more of…
Ronit Eliav
The back-to-school shopping season certainly looked dim this year, with many students not returning to the classroom. As we now look toward the holiday season, we can expect a change in holiday shopping habits, too. However, unlike back-to-school shopping, which essentially relies on being able to physically go back to school, holiday shopping will occur…