Ronald Sellers

Ronald Sellers

Ron Sellers, co-founder and chief revenue officer of TrueCommerce-ecUtopia, is a technology advocate and leader for the home furnishings industry. With more than 25 years of industry-related experience, he offers significant expertise as a committee member of the Home Furnishings Association (HFA) and sits on the Executive Advisory Council for WithIt, a women’s leadership development network for the home and furnishings industries. When Ron is outside of the office, he can be found on his Harley Davidson cruising the streets. 

RC Willey Home Furnishings Improves Efficiency and CX With EDI Solution

RC Willey Home Furnishings is a Furniture Today Top 100 retailer owned by Berkshire Hathaway and based in Salt Lake City. Offering exceptional selection, value, and service for over 80 years, it currently operates 13 stores and three distribution centers in Utah, Nevada, Idaho, and California. Unlike many home furnishings retailers, RC Willey sells appliances,…