Romney Evans

Romney Evans

Romney Evans is the Co-Founder and Chief Product and Marketing Officer at True Fit, a data-driven personalization platform for footwear and apparel retailers that decodes personal style, fit, and size for every consumer, every shoe, and every piece of clothing.
Not All Returns Are Bad: How Retailers Can Reduce Unnecessary Returns

It comes as no surprise to retailers that returns are rising across nearly all product categories. Increases in online shopping, general expectations for free shipping, and consumer conditioning around style sampling (a la Stitch Fix, Rent the Runway, and others) are all contributing to increased rates of return in aggregate. In 2018 alone, U.S. consumers…