Rod Katzfey

Rod Katzfey
Don’t Shy Away From European E-Commerce Customers, Partner Smartly Instead

In light of the recent Target data breach, "fraud" has once again turned into the word du jour in the e-commerce arena. Now more than ever, U.S. players across the e-commerce payments chain — especially retailers and card issuers — are extremely wary to accept online card payments originating from foreign countries. Since a cure-all hasn't yet been created to completely nullify the global online fraud epidemic, Europe (and the rest of the world) isn't immune to fraudulent activity. As such, most U.S. online retailers and card-issuing banks have put into place preventative measurements to try to reduce the amount of European-based fraudulent activity that affects their online customers. In fact, many banks will automatically decline card authorizations from certain countries.