Rochelle Thielen

Rochelle Thielen

Rochelle Thielen is CEO of Traject Data, a company that provides clean and comprehensive API data to enterprises that helps them make informed, critical decisions. Prior to joining Traject Data, Rochelle served as executive in residence at ASG, as CRO at HONK Technologies and CEO of Estify.
The Hidden Cost of Bad Data: How Retailers Can Safeguard Their Bottom Line

In today's fast-paced retail environment, data is the lifeblood of successful operations. Key functions like competitive analysis, pricing strategies, product decisions, and understanding customer trends all depend on having lots of relevant data that’s clean and current. However, not all data is created equal, and processing bad data is often worse than processing no data…