We’re living in unprecedented times. Consumer behaviors and shopping habits are changing dramatically, leading us to a “new normal” in the soft goods sector. The decisions being made by the major brands are make-it-or-break it, measured by whether they can survive to the other side of the pandemic. Key to navigating these coming months of…
Rob McGovern
Sigh, the old days when your only problem was the retail apocalypse. The coronavirus will be far more challenging to retailers, at exponentially faster speed. If you’re like me, you’re probably sick of hearing about infection rates and mortality. Let’s focus on what comes next, and what I would do if I were in your…
The advertising industry is undergoing rapid change, and buckle your seatbelts, retail is next. The new era of advertising is called “programmatic,” which simply means the work done by yesterday’s ad agencies and media buying firms is now done by computers. We’re entering the programmatic era of retail, and the survivors will be masters of…
