Roberto Marzo

Roberto Marzo

Roberto Marzo is Head of Business Strategy and Demand Generation at MessageBird, a cloud communications platform that connects enterprises to their global customers.

Dude, Where’s My Order? The Secret to Avoiding Losses in Retail's Last Mile

There are many reasons an online order may fail to be completed, from bad weather to back-ordered product. And there’s always the chance the package ended up on your neighbor’s doorstep instead of yours. Whatever the reason, when a customer fails to receive their order, the cost adds up fast. The yearly cost of failed…

Haggling is Hot Again: Bringing the Allure of Online Auctions to the Modern Retail Experience

With the rise of one-click, buy-it-now, one-stop shopping, retailers are caught up in a tug-of-war to capture the attention of consumers. They have to enable the on-the-go convenience that today’s on-demand world expects, and, at the same time, provide an engaging experience that builds brand loyalty and creates a strong connection with customers. Furthermore, with…