Ritu Kapoor

Ritu Kapoor

Ritu Kapoor is the CMO of Lob, a direct mail automation platform.

What Retailers Must Keep in Mind This Holiday Season

It’s no surprise this year’s holiday season might look different, arriving during a time of historically high inflation mixed with ongoing recession fears. But despite pandemic-related challenges and supply chain disruptions creating concerns during last year’s holiday spending, it was a record-breaking season for consumers. Still, due to so much economic uncertainty, 63 percent of…