Rigel Cable

Rigel Cable

Rigel Cable is Associate Director of Data Analytics & Search Engine Optimization at Astound Commerce, a full-service digital experience agency which also houses companies Fluid and Groove. With a passion for numbers and nearly 10 years of experience, he uses data to tell powerful stories around digital performance, working closely with notable brands including Michael Kors, Louis Vuitton, Ralph Lauren, and John Varvatos. In 2018, Business Insider included Rigel as one of 35 under 35 rising stars of Madison Avenue. Rigel is also a popular social media influencer – his handle, @rigelgemini, has 79K followers and partners with major brands including Lexus.

May 23, 2019 The Myth of Cross-Device Shopping: How Brands Can Create a Realistic User Journey

As digitally speaking business professionals, we sometimes think consumers making purchases are just like us, living across devices. As marketers, we hope customers experience multiple touchpoints with our brand and come back repeatedly before making a purchase. When we consider a shopper’s journey, we imagine a consumer visiting a website on an iPhone while walking…

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