Rick Kenney

Rick Kenney

Rick Kenney is Salesforce Commerce Cloud Head of Consumer Insights and a thought leader on data-driven digital commerce trends. He pioneered Salesforce Commerce Cloud’s benchmarking practice, which identifies growth opportunities for clients. He spent four years in the organization’s Retail Practice Group, serving as Director of Strategic Initiatives and Regional Director of Customer Success. Rick joined Salesforce Commerce Cloud from e-Dialog (now ebay Enterprise) where he developed two breakthrough contact strategy methodologies: the Activity Matrix and MOE: Moments of Engagement. Rick holds dual BS degrees from Boston College and an MBA from Babson College.
New E-Commerce Benchmark Proves the Impact of Site Speed on Conversion and Customer Experience

From first touch through conversion, retailers have carefully curated the entire online shopping experience to win consumers. However, far too often, brands overlook the foundation of that experience: site speed and performance. Until now, the impact of site speed was largely unknown. Does it really improve site key performance indicators? And if so, by how much? Introducing the…

Behind the Shopping Scenes: Peek Into the Data on Customer Behavior

Over the past two years, we've examined the activity of hundreds of millions of global shoppers to identify trends and measure the pace of change in digital commerce. Using this data, we produce a quarterly shopping index that describes consumer engagement with retailers. The most striking feature of the data — beyond digital commerce's continued growth — is…

How the Shifting E-Commerce Landscape Impacts You

Digital commerce is growing at a dramatic pace: 23 percent year-over-year, according to Demandware’s latest Shopping Index, which analyzes activity of over 200 million shoppers worldwide. With this growth comes a change in the nature of the shopper. Here are some of the key trends that demand retailers’ attention and evolution. Mobile is the Force…

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