Richard Piasentin

Richard Piasentin

Richard Piasentin is chief strategy and chief marketing officer at Accedian, the leader in performance analytics and end-user experience solutions.

Are Retail CIOs Ready to Meet Customer Experience KPIs? Accedian Research Says No

Today’s retail landscape is undoubtedly competitive. As customers flock to direct-to-consumer (DTC) e-commerce brands (e.g., Warby Parker, Casper, Dollar Shave Club), many traditional brick-and-mortar retailers are struggling to stay afloat. This is evidenced by recent store closures from Dressbarn, Charlotte Russe, Payless ShoeSource, and Gymboree. With Coresight Research predicting that U.S. store closures could reach…