Richard Laermer

Opinions from consumers are no longer consigned to the suggestion box. Like it or not, they are broadcast on blogs and podcast sites, by lovers and fiends alike. Rather than pretend it ain’t so, Flo, corporate entities must embrace feedback—don’t be so sensitive—to demonstrate they can listen, are listening, and doing something about it. —excerpted from “Punk Marketing,” (Collins, March 2007, $25.95) by Richard Laermer and Mark Simmons; for more, www.harpercollins.com