Reza Farhangi

Reza Farhangi

Reza Farhangi serves as director of strategic initiatives at PriceSpider, where he works to build strong, long-lasting relationships with clients and strategic partners. A thoughtful listener and an insatiable learner, he uses his experience, his creativity, and his grit to help lead the development of current and future products. Prior to becoming PriceSpider’s director of strategic initiatives, Farhangi served the company as both a product owner and senior technical account manager. Before joining PriceSpider, he held positions with progressive levels of responsibility at both multinational corporations and community-focused organizations, including NewLeaf Supportive Services, DMG Technologies and Delta Airlines. Farhangi graduated from the University of Phoenix with a degree in Business Management and received his MBA from Chapman University. He currently resides in Irvine, Calif. 

3 Ways to Maintain Consistency Between In-Store and Online Customer Experiences

With an increasing shift away from brick-and-mortar stores to online options, it has never been more important for brand manufacturers to cultivate an engaging, online experience. The strategic use of mobile apps, flagship websites and social media can help evoke familiar in-store messaging and feel so that brands can create a captivating, virtual in-store experience…