Not long ago, retail media networks (RMNs) were considered niche players in the digital advertising space, with endemic brands making up the majority of advertisers buying sponsored product listings and display banners on retailers’ owned digital properties. Due to their proximity to the point of purchase, RMNs were effective but largely seen as a lower-funnel…
Renee Caceres
In today’s fast-paced retail environment, mid-market brands face the challenge of competing with industry giants with more resources and larger budgets. However, retail media networks (RMNs) are leveling the playing field, providing these smaller companies with powerful tools to engage customers across multiple channels. With advanced ad targeting and data-driven strategies, mid-market businesses can achieve…
