Consumers are posing an ultimatum to fashion and apparel brands: Start taking sustainability seriously or they’ll shop elsewhere. A new study of UK consumers found that 81 percent intend to boycott apparel brands that don’t prioritize sustainability within the next two years. These consumers are part of a clear global trend: Growing swaths of consumers…
Rejean Provost
Consumers have long said they prefer sustainable products, and a new study shows that they've been putting their money where their mouth is. Researchers from McKinsey and NielsenIQ studied 600,000 products from 44,000 brands and conclusively found that products that make environmental, social and governance (ESG) claims experienced faster growth than products without them. This…
The environmental toll of the fashion industry is astounding. Each year the fashion industry creates an estimated 92 million tons of textile waste while creating nearly 20 percent of the world’s water pollution. Sixty percent of apparel products today aren’t recyclable, so most of them are dumped in landfills or burned. And it gets worse:…
