Rebecca Martin

Rebecca Martin

Rebecca Martin is CMO at Calabrio.

A Balancing Act: Why Technology Isn’t the Only Key to Retail Success

We’re all guilty of yelling at Alexa or Siri. From sharp commands to making our virtual assistant the brunt of our jokes, niceties fall by the wayside when we interact with technology. Why? Because giving technology a human name doesn’t make it human. It still lacks the ability to feel the sting of our annoyance…